How 444bd Collects, Uses, and Protects Your Personal Data

444bd ("the Platform", "we", "us", "our") is committed to protecting the privacy and personal data of all individuals who access or use the 444bd website and associated services ("the Platform"). This Privacy Policy ("Policy") describes in full how 444bd collects, processes, stores, shares, and protects personal data, and explains the rights available to you as a data subject.

This Policy applies to all users of the 444bd platform, including registered account holders, visitors who browse the 444bd website without creating an account, and individuals who communicate with 444bd through any support channel. By accessing or using the 444bd platform, you acknowledge that you have read and understood this Policy and consent to the collection and processing of your personal data as described herein.

This Policy should be read in conjunction with the 444bd Terms & Conditions and the Responsible Gaming Policy, both of which form part of the overall agreement between 444bd and its users. Where any conflict exists between this Policy and another document, this Policy shall prevail with respect to matters of personal data and privacy.

This Policy is effective from 1 January 2026. Any prior privacy policy published by 444bd is hereby superseded in its entirety by this document.

For the purposes of applicable data protection law, 444bd is the data controller responsible for the personal data collected and processed through the 444bd platform. As data controller, 444bd determines the purposes and means by which personal data is processed.

444bd is the sole data controller for data collected directly through the platform. Where 444bd engages third-party service providers to process data on its behalf (such as payment processors or game content providers), those parties act as data processors operating under written data processing agreements that impose obligations consistent with applicable data protection standards.

All enquiries relating to data privacy, including requests to exercise data subject rights, should be directed to our support team using the contact details set out in Section 15 of this Policy.

444bd collects the following categories of personal data from users of the platform. Data collection occurs at various points in the user journey, from initial registration through to ongoing account use and support interactions.

444bd does not intentionally collect special categories of personal data (such as racial or ethnic origin, religious beliefs, health data, or biometric data) unless this is strictly required for compliance with a legal obligation and you have been specifically informed of such collection in advance.

444bd collects personal data through the following means:

• Directly from you: When you register an account, complete identity verification, make a deposit or withdrawal, place a bet, use any 444bd game or feature, contact customer support, or respond to any survey or communication from 444bd.
• Automatically: When you access or browse the 444bd platform, our servers and analytics systems automatically collect Technical Data and Usage Data through cookies, server logs, and similar tracking technologies. See Section 6 for full details of our cookie practices.
• From third-party payment providers: When you initiate a deposit or withdrawal, 444bd receives confirmation and reference data from the relevant payment provider (such as bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, Visa, or Mastercard) to verify and reconcile the transaction. 444bd does not receive or store full payment credentials from these providers.
• From identity verification services: Where 444bd uses third-party KYC (Know Your Customer) service providers to assist with identity verification, those providers may supply 444bd with the outcome of verification checks and relevant identity data points derived from the documents you submit.
• From publicly available sources: In limited circumstances related to fraud prevention or AML compliance, 444bd may cross-reference publicly available records, including commercially available sanction lists and politically exposed persons (PEP) databases.

444bd processes personal data for the following purposes. Each purpose is supported by a corresponding legal basis for processing:

• Account registration and management — To create and maintain your 444bd player account, verify your identity and age (21+), and provide you with access to all platform features. Legal basis: Performance of contract.
• Transaction processing — To process deposits and withdrawals through supported Bangladeshi payment channels including bKash, Nagad, Rocket, Upay, and bank transfers. Legal basis: Performance of contract.
• Customer support — To respond to your enquiries, resolve complaints, and provide technical assistance through live chat, email, and WhatsApp. Legal basis: Performance of contract; Legitimate interests.
• Fraud prevention and security — To detect, investigate, and prevent fraudulent activity, money laundering, identity theft, and other forms of abuse on the platform. Legal basis: Legitimate interests; Legal obligation.
• Anti-money laundering (AML) compliance — To meet obligations under applicable AML regulations, including customer due diligence, transaction monitoring, and reporting requirements. Legal basis: Legal obligation.
• Responsible gaming — To monitor player behaviour for indicators of problem gambling, to apply player-requested restrictions, and to fulfil our responsible gaming obligations. Legal basis: Legal obligation; Legitimate interests.
• Platform improvement and analytics — To analyse usage patterns, measure performance, and improve the quality, security, and user experience of the 444bd platform. Legal basis: Legitimate interests.
• Marketing communications — To send you relevant promotional offers, platform updates, and personalised recommendations where you have provided consent to receive such communications. Legal basis: Consent. You may withdraw consent at any time by contacting our support team.
• Legal and regulatory compliance — To comply with applicable laws, court orders, regulatory directives, and law enforcement requests. Legal basis: Legal obligation.

The 444bd platform uses cookies and similar tracking technologies to enhance your browsing experience, maintain your session, and collect analytical data about platform usage. A cookie is a small text file placed on your device by a web server when you visit a website. Cookies cannot execute programmes or deliver viruses to your device.

444bd uses the following categories of cookies:

• Strictly Necessary Cookies: These cookies are essential for the operation of the 444bd platform. They enable core functions such as user authentication, session management, and security features. Without these cookies, the platform cannot function correctly. These cookies cannot be disabled.
• Functional Cookies: These cookies remember your preferences and settings (such as language preferences and display configurations) to provide a more personalised experience on return visits.
• Analytical Cookies: These cookies collect anonymised data about how users interact with the 444bd platform — such as which pages are visited most frequently and where errors occur — to help us improve platform performance and user experience. Data collected by analytical cookies is aggregated and does not identify individual users.
• Security Cookies: These cookies assist in fraud detection and prevention by monitoring patterns of platform interaction and flagging unusual or potentially malicious behaviour for review by our security team.

444bd does not use third-party advertising or behavioural tracking cookies that follow you across other websites. You may configure your browser settings to refuse or delete cookies at any time; however, doing so may impair the functionality of certain features of the 444bd platform, including your ability to log in and access your account.

444bd does not sell, rent, or transfer your personal data to third parties for their own commercial purposes under any circumstances. Your data may be shared with the following categories of third parties solely for the purposes described in this Policy and only to the minimum extent necessary:

• Payment service providers: bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, City Bank, BRAC Bank, Visa, and Mastercard — for the purpose of processing your deposits and withdrawals. These providers are independently regulated and operate under their own privacy policies.
• Game content providers: Evolution Gaming, Pragmatic Play, NetEnt, Microgaming, Spribe, Ezugi, and other licensed game studios — for the purpose of delivering game content and resolving game-related disputes. These providers receive only the technical session data necessary to operate the game interface.
• Identity verification service providers: Third-party KYC and AML screening service providers engaged by 444bd to assist with identity verification and regulatory compliance. These providers process your data under written data processing agreements.
• IT infrastructure and hosting providers: Cloud hosting, server infrastructure, and cybersecurity service providers who maintain the technical environment in which the 444bd platform operates. These providers act as data processors under contractual obligation.
• Legal and regulatory authorities: Law enforcement agencies, courts, regulatory bodies, and government authorities where disclosure is required by applicable law, court order, or regulatory directive. 444bd will notify you of such disclosures where legally permissible to do so.
• Professional advisers: Legal counsel, auditors, and financial advisers engaged by 444bd for professional services, subject to applicable professional confidentiality obligations.

All third-party data processors engaged by 444bd are required to implement appropriate technical and organisational security measures to protect personal data and are contractually prohibited from using the data for any purpose other than that for which it was shared.

The 444bd platform serves users in Bangladesh, and the majority of data processing activities are conducted within the region. However, due to the global nature of our technology infrastructure and game content provider network, some personal data may be transferred to and processed in jurisdictions outside Bangladesh.

Where personal data is transferred internationally, 444bd takes reasonable steps to ensure that an appropriate level of data protection is in place. These steps may include:

• Entering into contractual data protection clauses with the receiving party that impose obligations equivalent to those applicable in the data's country of origin.
• Transferring data only to jurisdictions that provide a level of data protection comparable to international best-practice standards.
• Conducting due diligence on the security practices of all international data recipients prior to transfer.

By using the 444bd platform and accepting this Privacy Policy, you acknowledge and consent to the international transfer of your personal data in the circumstances described above.

444bd retains personal data for no longer than is necessary for the purposes for which it was originally collected, or as required by applicable legal and regulatory obligations. The following general retention periods apply:

• Account and identity data: Retained for the duration of your account registration plus a minimum of five (5) years following account closure, in accordance with AML record-keeping requirements.
• Financial transaction records: Retained for a minimum of five (5) years from the date of each transaction, as required by applicable financial regulations.
• KYC and verification documents: Retained for a minimum of five (5) years following the completion of the verification process or the closure of your account, whichever is later.
• Customer support communications: Retained for a period of three (3) years from the date of each interaction, to enable effective dispute resolution and quality assurance.
• Technical and usage data (logs): Retained for a period of twelve (12) months from the date of collection, unless required for longer retention in connection with a fraud investigation or legal proceeding.
• Marketing consent records: Retained for as long as you maintain an active marketing consent and for a period of two (2) years following withdrawal of consent, to document the consent history.

Upon expiry of the applicable retention period, personal data is securely deleted from 444bd's systems or rendered irreversibly anonymous so that it can no longer be associated with an identifiable individual.

444bd takes the security of your personal data seriously and has implemented a comprehensive suite of technical and organisational measures to protect personal data against unauthorised access, disclosure, alteration, accidental loss, or destruction. Key security measures include:

• Encryption: All data transmitted between your device and the 444bd platform is encrypted using TLS 1.3 with 256-bit SSL certificates. Data stored on 444bd servers is encrypted at rest using AES-256 encryption.
• Access controls: Access to systems containing personal data is restricted to authorised personnel only, enforced through role-based access controls (RBAC), multi-factor authentication (MFA), and principle-of-least-privilege policies.
• Network security: 444bd's infrastructure is protected by enterprise-grade firewalls, intrusion detection and prevention systems (IDS/IPS), and regular vulnerability scanning and penetration testing.
• Audit logging: All access to personal data by internal personnel is logged and subject to regular audit review. Any anomalous access patterns are automatically flagged for investigation.
• Incident response: 444bd maintains a documented data breach incident response plan. In the event of a confirmed personal data breach that poses a risk to affected users, 444bd will notify impacted individuals and relevant authorities in accordance with applicable obligations and without undue delay.
• Staff training: All 444bd personnel who handle personal data receive regular training on data protection obligations and security best practices.

As a user of the 444bd platform and a data subject, you hold the following rights in relation to your personal data. To exercise any of these rights, please contact our support team using the details in Section 15. 444bd will respond to all valid data subject requests within a reasonable timeframe and without undue delay.

• Right of Access: You have the right to request a copy of the personal data that 444bd holds about you, along with information about how it is being used. This is sometimes called a Subject Access Request (SAR).
• Right to Rectification: You have the right to request that 444bd correct any inaccurate or incomplete personal data held about you. If you become aware that any of your account information is incorrect, you should notify us promptly.
• Right to Erasure: You have the right to request the deletion of your personal data in certain circumstances — for example, where the data is no longer necessary for the purposes for which it was collected and no overriding legal basis for retention exists. Note that this right is subject to limitations where retention is required by law.
• Right to Restrict Processing: You have the right to request that 444bd restrict the processing of your personal data in certain circumstances, such as while the accuracy of data is being contested or while an objection to processing is being considered.
• Right to Data Portability: Where processing is based on your consent or on the performance of a contract, and is carried out by automated means, you have the right to receive your personal data in a structured, commonly used, machine-readable format.
• Right to Object: You have the right to object to processing carried out on the basis of 444bd's legitimate interests, including profiling. You also have an unconditional right to object to processing for direct marketing purposes at any time.
• Right to Withdraw Consent: Where processing is based on your consent, you have the right to withdraw that consent at any time. Withdrawal does not affect the lawfulness of prior processing.

444bd will not charge a fee for the exercise of data subject rights in ordinary circumstances. However, 444bd reserves the right to charge a reasonable administrative fee or decline to respond where requests are manifestly unfounded or excessive in nature.

The 444bd platform is strictly for adults aged 21 years and above. 444bd does not knowingly collect, process, or retain personal data from individuals under the age of 21. If you are under 21 years of age, you are not permitted to register an account or use any 444bd service, and you must not attempt to submit any personal data to the 444bd platform.

If 444bd becomes aware that personal data has been collected from an individual under the age of 21 without verified parental consent or other lawful basis, we will take immediate steps to delete that data and close the associated account. If you believe that a minor has provided personal data to 444bd or has accessed the platform, please notify our support team immediately at [email protected] so that we may investigate and take appropriate action.

444bd strongly encourages parents and guardians to make use of available parental control tools to restrict access to online gambling platforms by minors. For guidance on responsible gaming and underage access prevention, please visit our Responsible Gaming page.

The 444bd platform may, from time to time, contain references to third-party services, game providers, or payment platforms. This Privacy Policy applies solely to data collected and processed by 444bd. 444bd is not responsible for the privacy practices of any third-party service, and we recommend that you review the privacy policies of any third-party platform you interact with in connection with your use of 444bd.

In particular, payment service providers such as bKash, Nagad, Rocket, and Upay operate under their own independent privacy policies and data protection practices. When you use these services to make deposits or withdrawals on the 444bd platform, your interactions with those payment providers are governed by their own terms and privacy policies, not by this Policy.

444bd reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data processing practices, applicable law, or the features and services offered by the 444bd platform. When material changes are made to this Policy, 444bd will provide advance notice to registered users through one or more of the following methods: a prominent notice displayed on the 444bd platform, a notification sent to your registered email address, or an in-platform alert upon your next login.

The date of the most recent update to this Policy is displayed at the top of this page and in the "Last Updated" strip below the hero section. We encourage you to review this Policy periodically to remain informed of how 444bd protects your personal data. Your continued use of the 444bd platform following the publication of any updated Policy constitutes your acceptance of the revised terms.

If you do not agree with any material change to this Policy, you should discontinue your use of the 444bd platform and contact our support team to request closure of your account and deletion of your personal data in accordance with your rights under Section 11.

If you have any questions, concerns, or requests relating to this Privacy Policy or to the way in which 444bd processes your personal data, please contact our support team using the details below. We are committed to responding to all privacy-related enquiries promptly and thoroughly.

• Email: [email protected]
• WhatsApp: +880 1700 444444 (available 08:00–00:00 BST)
• Live Chat: Available directly on the 444bd platform, 24 hours a day, 7 days a week
• Operating Hours: Bangladesh Standard Time (BST, UTC+6)

When submitting a privacy-related request, please include your registered username or email address, a clear description of your request or concern, and any relevant reference numbers. This will help our team locate your account and resolve your enquiry as efficiently as possible.